Question 1

What is Local SEO?

Accepted Answer

If you own a restaurant, grocery store, furniture store, or head any business targeting local customers, local SEO plays an integral role in generating calls, leads, and revenue for your business. With over a 500% jump in 'near me' searches in the past year, local businesses cannot choose to ignore local SEO anymore.

Search Engine Optimisation helps search engines recognize the importance of local businesses and have certain local ranking factors that measure if your business is relevant to a user geographically when making a 'near me' search. Local SEO doesn't compete with businesses with a nationwide or multi-national presence, and thus, it narrows down the competition drastically. With hyper local seo strategies our team of the best SEO managers will provide long term seo strategies to generate leads, get you to the first page of google, and see seo results that benefit your business.

Local SEO helps improve the customer base for local businesses by increasing organic traffic and brand recognition locally. It allows your customers to find you when they need products and services you sell rather than you having to chase them. We use white hat SEO strategies and one of the best SEO services Sydney has to offer to get you the best SEO results.

Helping your business become a household name in your area requires careful implementation of local SEO strategies. At Cube Online, our Local SEO team works tirelessly to outperform your competitors and position you on top. We create customized local SEO campaigns for our clients across different industries to achieve higher rankings in local searches by harnessing their proximity and enhancing their relevancy.

Local SEO is a subset of SEO but with the entire focus on local relevancy and rankings. It is aimed towards making business with physical locations relevant to the local audience. In simple words, local SEO helps the searcher find what they need in their local area. The primary purpose of local SEO is to ensure search engines can find your business when people search for products and services you offer in their locality.

You might be using the best keywords for your business, but the keywords will not benefit you if it is not picked up based on your exact location. Local SEO helps increase your business's awareness on location-based searches, including searches that use certain geo qualifiers like city name, state, service area, street name, zip code, and 'near me' type of searches this is generally called Name Area and phone aka NAP optimisation.

Question 2

How Does Local SEO Impact Your Business?

Accepted Answer

How Does Local SEO Impact Your Business?

Local SEO Sydney is highly rewarding for small business owners. As an owner of a local business, you are focussed on running your business with business-related tasks such as doing inventory, ordering products, negotiating deals, answering phone calls, merchandising, accounting, taxes, and dealing with your employees.

You become dependent on the foot traffic to generate as many sales as possible, and you might be doing just fine. For businesses to thrive, it is important to adapt to the changing business environment, and taking your business online and backing it with a comprehensive digital marketing strategy is a must.

At Cube Online, our local SEO services can help provide numerous benefits to your business, including -

Increased Visibility – Even if you already have an online presence, you might be competing for high volume keywords with bigger businesses in the same industry, but located elsewhere or operating across Australia. Local SEO helps you increase your visibility and outreach locally. Your business would appear on the search results within your serviceable local area with our local SEO services whenever a user is looking for products/services you offer. Local SEO helps enhance your visibility online, which plays a vital role in enhancing your profitability drastically.

Convert Online Search to Offline Purchases – People today look for products and services online before shopping or visiting a local store. Using local SEO, you can appear on the front page of local searches for your business category or targeted keywords. Every person who searches for the products or services you sell will be able to see your brand, allowing you to convert online searches to actual sales.

Stay Competitive – When people search for products and services in your neighbourhood, your business, along with other competitors, will show up in the search results. When you don't focus on local SEO, your website or business listing won't show up in location-based searches. Even if you have a better product or provide better service to your customers than your competitors, you will miss out on a potential sale.

Get More Local Reviews – Local shoppers would recommend a local business they like (or even complain about those they don't) online. Increased visibility leads to increased audience engagement, and online reviews are an integral part of it. People are more likely to buy from a business that others recommend or which has more positive reviews. Strive to get more positive reviews, encourage customers to leave a review on your GMB listing. It will help create better brand awareness and gain the trust of your target audience.

Reduce Advertising Costs – More and more people are using the 'near me' option when looking for a certain business type. When you have a higher ranking on search engines due to local SEO, you can cut down on paid advertising campaigns and ineffective marketing efforts. Local SEO has proven to be more effective for local businesses than PPC marketing and other forms of traditional marketing measures. It provides sustainable and measurable results while increasing ROI drastically.

Local SEO Offer Sustainable Results – Even though PPC advertising has plenty of benefits for businesses, its impact lasts only as long as you keep fuelling the campaign monetarily. Once you stop spending money, your ads will disappear, and so will the results it used to offer. On the other hand, local SEO is a much more cost-effective marketing measure that provides sustained benefits to businesses in the long-term.

Build a Solid Reputation – With the growing local reach, your business will flourish and result in increased profits. In due course, it will help your business build a solid reputation in the market. You will earn the trust of your audience and enjoy better brand visibility that translates into more revenue.

Local SEO will greatly boost your local business profile and help increase revenue and adapting to local SEO requires various elements to work collaboratively to get results. Cube Online Sydney helps business owners boost their local online presence using proven SEO strategies. Our experienced and skilled in-house local SEO team will work in a coordinated manner with you to define a local SEO strategy that helps you get an edge over your competitors while improving business profitability.

Question 3

How Our Local SEO Sydney Team Can Help?

Accepted Answer

How Our Local SEO Sydney Team Can Help?

At Cube Online, our team has years of experience in the digital marketing arena to provide local SEO services that help you dominate local search listings and optimize it for great returns. Our team members are passionate, skilled, and experienced and combined with tools and modern technologies available at Cube Online; it becomes a lethal combination to offer desired results. We do in-depth market analysis, competition analysis, site audits, keyword research, local market survey, and more, to define an integrated and result-oriented strategy that would effectively help your business become a frontrunner in your target local area.

Local SEO Sydney Consultancy

Before implementing local SEO strategies, we work with you to define your local SEO objectives and develop a customized strategy unique to your needs. You might want us to work with your in-house Local SEO team and offer them guidance or hire us as a full-service SEO team. We are flexible as experience and efficiency has helped us streamline our processes.

Keyword & Market Research

Exhaustive local keyword and market research help us create local SEO strategies and offer realistic projections and opportunities to explore in the market. We do not believe in making wild estimations and highly depend on data to provide you with the insight you need. Our keyword and market research offers suggestions regarding local SEO keywords and target markets that can be used for SEO purposes and PPC campaigns to help connect with your local target audience. It is a vital ingredient to success irrespective of whichever SEO practice you choose. Choosing the wrong keywords for online marketing is like expecting a diesel car to run on petrol.

Technical SEO Audit

Our technical team is highly skilled and uses the most advanced SEO software to analyze your online presence. Our comprehensive audit services allow us to identify the technical barriers that might be preventing the search engines from understanding your content or even see your content in the first place. Our team will optimize your website to become more Google-friendly and prime it for the local SEO campaign.

Website Optimization

Our SEO team analyzes your website's structure, internal architecture, and other key elements critical for local search engine algorithms. Using this information, we will offer recommendations on improving the alignment and relevancy, making it easier for your website to reach the target audience in your city or community. Successful onsite SEO strategies will help boost traffic to your website and increase your local search presence.

Link Building

Link building is one of the fundamental tools to help your website rank among local searches. Our team of experts customizes and creates targeted local link building campaigns using local sources and citations to help your website become an authority or a go-to for local customers. We help connect your website to high-quality local blogs and establish real connections. It helps populate high-quality links online that gets you in the good books of Google while bringing a massive influx of organic traffic.

Content Marketing

The backbone for any online marketing campaign is high quality and compelling content. Your website's content will contribute to the identity of your business online. The more you engage your audience with powerful content, the more established your internet presence becomes. Our creative team includes writers with years of experience to help brands like you get the attention in the mainstream media, leading blogs, and industry-leading publications. It not only improves your authority in your niche but helps engage with your audience and develop a solid reputation.

Google My Business

GMB optimization is critical for your business to appear on Google searches, including the local search page and Google Maps. We will analyze your current exposure on Google searches and optimize all the different facets to further leverage your business listing.

Citation Audit

If your old address or a wrong number is still displayed against your business on Google, it can greatly affect your local search ranking and benefits it offers. We help update citations and add accurate and detailed information about your business on top local business directories and other mapping services to increase your visibility and generate more leads.

Schema Implementation

Schema markup on your site makes your website much easier for search engines to read and display relevant information users might be after. Our local SEO experts will implement effective schema markups to allow search engines to provide informative results about your business and encourage them to visit your site. It will allow your business to perform much better technically and improve users' experience.

Reputation Management

Your business reviews reflect what your customers think about your products and services. We monitor your online reviews and balance them out on different local sites where your business is listed. Our team will cultivate a positive customer response across all sites and even help you tackle negative reviews legitimately. Positive online reviews help build trust among your target audience.

Question 4

What is GMB and Why Is It an Essential Part of Your Local SEO?

Accepted Answer

What is GMB and Why Is It an Essential Part of Your Local SEO?

GMB or Google My Business listing is a must-have tool for all local businesses looking to rank for their focus keywords in local searches. GMB listing is responsible for how your business information will appear on search results when potential customers look for your products or services within a local search area. When GMB listing is well-optimized, it allows your business to appear on the first page of search results and drive customers to your business.

You can add your business name, business hours, working days, phone number, images, location, and other business-relevant information in your GMB listing. You can also reply to customer reviews, upload photos of your business, and even learn where your potential customers are from. The top three searches (also known as Google Snack Pack) on the GMB listings appear at the top of the search page. Ranking in these three top positions can be a game-changer for your local business. As per the available data, these three businesses that Google feels satiate the users' search intent, get the most number of leads, sales, phone calls, and overall brand recognition.

When people are looking for a local business, they are already in the frame-of-mind of making a purchase. Our dedicated Local SEO team at Cube Online will help your business get features in the Local-3 Pack organically and enjoy the benefit of this targeted traffic. It will drastically improve foot traffic to your business, get more phone calls, and fuel business expansion and growth. If your business doesn't already have a verified GMB listing, we will help you set it up optimally. Don't let your local competitors eat up your business by not investing in local SEO. Setting up a GMB listing may seem easy at the outset, but it needs proper planning and strategy to be well-optimized and achieve results.

Question 5

Who Can Benefit from Local SEO?

Accepted Answer

Who Can Benefit from Local SEO?

Local SEO offers plenty of benefits to small businesses looking to improve their local outreach and enjoy better standing in the local community. Local SEO is often also used to promote tourist destinations in an area, events, and even services such as wedding venues, pop-up shops, etc. But, unlike popular belief, local SEO is not meant only for small businesses. Companies with multiple locations in different cities and countries, and even large corporations can add local SEO to their marketing strategy to achieve better results.

Internet-based services such as online shops and drop shipping service providers can also use local SEO for their business. For example, an online store owner can optimize its pages and subpages for different delivery areas. GMB listing owners can also create blogs covering topics on certain localities and events. It allows these businesses to upsell their products and services.

Local SEO has huge implications and allows small businesses to compete with large corporations with huge marketing budgets and a level-playing field to beat them too!

Question 6

Why Choose Cube Online as Your Local SEO Sydney Provider?

Accepted Answer

Why Choose Cube Online as Your Local SEO Sydney Provider?

If you are a small business owner and looking to grow your business, Cube Online can make a difference to your local ranking within a short period. Let us show you how we can be valuable for your business –

Customized SEO Campaigns – No two businesses are alike when it comes to their marketing approach, strategy and business objectives. We highly customize our SEO campaigns taking into account the niche, location, and any industry-specific requirements. Our well-researched local SEO campaigns help drive quality local traffic and business leads from the targeted location.
Extensive Experience – We have helped hundreds of our clients build a strong reputation locally and expand it to the national level over time. It has helped us build proven methodologies for local SEO bound to work for any business.
Skilled Team – Executing local SEO strategies requires a wide range of skills. We have one of the most skilful and competent SEO professionals' teams to help deliver the results our clients expect from us. Our team has successfully delivered various projects of various scales, complexities, and deadlines.
Guaranteed Long Lasting Results – With the expertise and the consistent effort of our local SEO team, we can help your business rank high on search engines for better exposure and outreach in your local community. Rather than focusing on short-term results, we create Local SEO strategies that continue to offer sustainable and dependable results through the foreseeable future.
Competitive Pricing – We offer the highest quality local SEO services without costing a fortune. We aim to help business owners rank their business on local searches without worrying about their marketing budget shooting off the lid. We offer businesses not just excellent results but also excellent value for their money.

Question 7

Why should I optimise my business for Google Local Search (maps)?

Accepted Answer

4 out of 5 people use Google Maps to find local business, and will either visit the business or make a purchase within 24 hours of finding the company on Google maps. With the rise in mobile and voice search, there has never been a more important time to optimise your business for Google maps.

Question 8

What is directory building and why do I need this?

Accepted Answer

Directory building is the process of listing your businesses name, address, phone number and keywords in multiple online business directories. The goal of doing this is to create the strongest possible link between your brand and the keywords you are trying to generate traffic from.

Question 9

How long does it take to see results?

Accepted Answer

Traditionally, clients will see results within the first 6 months (and some sooner) although, we tell every client to look at this service over a minimum 12-month investment period.

Question 10

What is covered during the on-boarding?

Accepted Answer

The on-boarding process is broken into three parts. Firstly, we will connect all of your relevant profiles to our software including Google, Facebook and Yelp, and review your keyword-rich business description. Secondly, we provide you with a comprehensive overview of every feature included in the software and how each feature can be used within your business, and how you can access reporting to easily measure your return on investment. Finally, we provide training to all relevant staff members and share best practices for requesting and generating online reviews. During the final section of the onboarding, we will provide industry-specific examples, scripts and dialogues, and also include a role play section.

Question 11

What is a keyword rich business description and what should I include in it?

Accepted Answer

A keyword-rich business description is a summary of your business provided to Google and relevant business directories, and is visible to the general public. The description should include your business name, industry type, products and services offered, and the areas in which you service. The goal of this description is to help create the strongest possible association between your brand and those keywords.

Question 12

How do I measure my ROI using the Cube Engine?

Accepted Answer

Through the analytics section of the Cube Engine, you can access up to two years of historical data from your Google My Business account. This allows you to run reports in a year vs year format and clearly compare your percentage increase of profile views, website visitors, phone call enquiries and foot traffic. You can either run these reports yourself or have one of our customer success team run the report for you during our quarterly reviews.

Question 13

What is 'citation inconsistency' and how does the Cube Engine fix this?

Accepted Answer

Citation inconsistency is one of the most important issues that will affect your company's local search results in a negative way. Citation inconsistency occurs when your business name or address is listed incorrectly online in a business directory. This can happen after a company changes business address, or directories simply pick up the wrong information. Cube Engine can fix this issue by completing a daily scan of 20+ online business directories to ensure your details are consistent and can fix any incorrect information about your business online.

Question 14

What training and support will I receive?

Accepted Answer

We aim to provide all of our clients with a higher level of support they have never before received from a digital marketing company. Our strategy is of a pro-active nature - rather than reactive. Our customer success team will reach out to you every quarter to review your account and make sure you are getting the best possible results for your business. You can also book in a training session for yourself or any staff members online for free, at any time. All of our support is provided by locally based Digital Marketing experts.

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