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Dine-in Restaurant
The coronavirus stopped all restaurants from having customers dining in. Marmara relied solely on dine-in foot traffic.
The first weekend of the website launch, Marmara generated 6 online orders!
The solution was to reposition Marmara as both a dine-in and take away restaurant. We completed a full redesign of the website offering click and collect and home delivery.
Secondly, we designed Facebook advertising materials to educate existing customers that they would be offering a new takeaway service. This content was used on Facebook through organic and paid adverts targeting people in the local Melbourne area.
Beauty Salon
COVID-19 restrictions took significant impact on Velour Beauty who needed to temporarily be close their doors and look for alternate ways to keep operating as a beauty salon. Without an online shop, Velour Beauty relied 100% on instore visits to generate income.
Velour Beauty Salon generated 9 online sales within the first day of launching, and $2000 sales in their first two weeks - and growing!
Cube’s solution was to create an online store for Velour Beauty to sell their beauty products to existing and new customers. The online strategy began with creating an online store that offered free consultations to help customers understand the right products for their skin. Next we created social media content to generate awareness among existing and new customers. The content was published on Facebook through organic & paid adverts targeting people in the local area.
Specialty Retail Store
Hit-Air operated online, however, due to an outdated website design and navigation, traffic to the website was limited.
Today Hit Air’s website clearly distinguishes the two product offerings and has significantly increased of online traffic.
Hit-Air offers two different categories of safety jackets and vests to protect horse riders and motorcyclist. Our solution was to create a high conversion website that is simple for every Hit Air customer to navigate and find their ideal protective product. To generate more online traffic and sales, we began with a full site redesign that now includes delivery and click and collect. Secondly, we created paid Facebook adverts targeting existing and new customers of the launch of the new store.
Gift Shop
Inner Forest relied 100% on foot-traffic and in-store sales. The coronavirus halted the operation of retail stores, preventing their customers to make in-store purchases.
Once the website was launched, Inner Forest quickly made 2 sales within the first week!
Our solution was to transition Inner Forest’s physical store online. Firstly, we rebranded and created a great website that offers online tarot readings and an amazing online store. Secondly, we created social media adverts to tell existing and new customers about Inner Forest product’s now available online.
Butcher Shop FMCG
The potential risk from Coronavirus not allowing people to visit the shop which currently relies 100% on in-store sales.
Despite the dire situation, Rocklea Meat Market was able sell over $2000 of stock in the first month online, and their sales actually increased by 30% on in-store sales. This is now a powerful second source of revenue for the store.
The solution was a two-step process. First, we designed print materials to educate in-store customers, that we would soon be offering click & collect and online delivery. This same content was used on Facebook through organic & paid adverts targeting people in the local area. The second step was rebranding the company and creating an online store. The store was set up with the ability to offer both click & collect and home delivery.
