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Why Optimizing your Google My Business is Important for your SEO

Show the most important information first

You can use Google My Business or GMB for short to decide what people see first when they look up your company online. Google My Business is a business card for the company showing all their contact information on the top when it is searched on Google. GMB provides the tools for businesses to edit the information and engage with customers using web, mobile or tablet for their search.

It is completely free and lets a business update their business hours, upload flattering photographs and restaurants can add a menu too. It also shows customer reviews and highlights latest updates which makes it a crucial asset for increasing online visibility for a business and allowing potential consumers to find you.

Setting Up the Google My Business Listing

You can easily add your business to the Google records by going online. It is the first step towards optimizing your business website. There is a lot of competition online now and you should be prepared to stand out. To drive new customers to your doors it is important that you claim the online listing for your company.

It would also be beneficial if you can ask your loyal customers to leave positive reviews on the listing. This will improve the ranking for your business’ listing and move it higher on the search results. Once the initial steps have been taken the next order of business is to continue to consistently post content online so the customers are engaged. The GMB allows you to post deals, events and promotions on the page as well as any other company-related news. The more time you spend improving the interface, the better it will be for the local SEO of your business.

The improved visibility that Google provides makes the business stand out and the results show up on the web and mobile with local SEO. Searching on a mobile device shows organic results below the listing which means users have to scroll down. Often the top three results appear on the page which provides huge traffic opportunities for your business.

Get Reviewed

The business reviews are a very essential component in establishing trust and credibility of a business. The SEO strategy includes the Google My Business account and you can turn on customer reviews once you have claimed the listing. This allows a two-way conversation since you can answer questions posted by users. It is the best way to address grievances and solve any problem that might have risen during the customer’s visit.

Since Google My Business is a free tool it does not require anything to sign up for it. You can maintain the account yourself and Google benefits from the information so there is an incentive for all the businesses to start using the feature to not only help themselves but Google as well.

 

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